Bloggers

About FH Boom (SM)

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom(SM) offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom(SM) Events

February 8, 2010

Bag Charge Creates Environmental Awareness

New DC Law Appeals to Boomers’ Green Sensibilities
By Guest Blogger Sherie Winston

I'm embarrassed to admit that I'd forgotten about the new District of Columbia law that went into effect on Jan. 1: All stores selling groceries and alcohol are required to charge customers 5 cents for every paper or plastic bag the store supplies.

On a spontaneous dash into Trader Joe's one day last week -- my first trip for groceries this year - I was reminded of the change while waiting in the cashier’s line and noticing all the other customers with their own bags. I could blame my lapse on the unplanned quest for dinner ingredients, but the truth was less environmentally friendly.

Continue reading "Bag Charge Creates Environmental Awareness" »

FH Boom Daily Digest – February 8, 2010

Top News From Today's “Boomiverse”

As pot-smoking, pill-popping baby boomers age, new health problems may arise
Kay Lazar
Boston Globe
February 8, 2010

Overview: “Legions of pot-smoking hippies from decades past have apparently morphed into middle-aged Americans who carry with them a potentially large-scale drug problem.”
http://tinyurl.com/yfhlp2o

Real estate experts predict development trends
Ashley Fletcher Frampton
Charleston Regional Business Journal
February 5, 2010

Overview: The “rate of homeownership peaked at 69% a couple of year ago, and it’s expected to fall to around 62% to 64% in the next few years. Among those who will buy in the future, the demand will be for smaller homes.”
http://tinyurl.com/y8cnt7p

What Baby Boomers Want From Technology
Ray B. Williams
Psychology Today
February 7, 2010

Overview: “Boomers show a great deal of interest in purchasing consumer electronics, more than any other age group. Focus groups, aged 50-60, and organized by the AARP and Microsoft, gathered together in San Francisco, Phoenix, Chicago, and New York to discuss the issue of future trends in technology. Contrary to many public and media perceptions, Baby Boomers have a real interest in continuing adoption of technology.”
http://tinyurl.com/yh8lwag

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