How many times in a marketing career does one get to be a revolutionary!
Read More
Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
Read More
Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.
FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics
Another publication for “not seniors”—but rather, boomers: The Next 50, a slick little magazine out of Virginia. But read the fine print and you’ll recognize the key issue that all 50+ publications have to (and usually fail to) successfully address.
"For the rest of today's blog, continue at The Boomer Blog"
Top News From Today's "Boomiverse"
Baby Boomers Still Misunderstand Disability Income
Occupational Health & Safety
May 7, 2008
Overview: “According to a new survey conducted by Harris Interactive on behalf of America's Health Insurance Plans, most baby boomers overestimate the breadth and depth of the public safety net available for workers who suffer a disability, believing public programs provide disability benefits to more people than they actually do and overestimating the amount of benefits available.”
http://www.ohsonline.com/articles/62408/
When $1 Million Isn't Enough
Emily Brandon
Planning-to-Retire Blog
May 7, 2008
Overview: “Is a million dollars enough to retire comfortably on? Many baby boomer millionaires don't think so, especially once recession fears come into play.”
http://www.usnews.com/blogs/planning-to-retire/2008/05/07/when-1-million-isnt-enough.html
Mine is Longer Than Yours
Michael Kinsley
The New Yorker
April 7, 2008
Overview: “Extending your own life expectancy is the most selfish motive imaginable for doing anything. Do it, by all means.”
http://www.newyorker.com/reporting/2008/04/07/080407fa_fact_kinsley