Bloggers

About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

July 2, 2009

Ventures and Adventures for the Active Baby Boomer

By guest blogger Gail Ross, psychologist, baby boomer and founder of Boomster.com.

Looking back on the last two decades, we can see a dramatic shift in some of the basic elements of everyday life. Simple things such as the way we communicate and socialize with each other, or how we further our minds with nuggets of knowledge have, for most of us, changed dramatically with the advent of today’s digital technologies. While I used to send handwritten notes and letters, and have extended phone conversations (on a land line!), much of my business and social communications now occur via email. I spend more time on Google than I do in a library, and I frequently buy products straight off the internet.

Continue reading "Ventures and Adventures for the Active Baby Boomer" »

FH Boom Daily Digest- July 2, 2009

Top News From Today's "Boomiverse"

10 best places for baby boomers to start business like Arlington, Round Rock, Fort Collins, Madison
Emily Brandon
New York Daily News
July 2, 2009

Overview: “Contrary to the stereotype of 20-somethings starting Web-based businesses in their basements, it's actually the baby boomers who best embody the entrepreneurial spirit.”
http://tinyurl.com/n6cgab


"Boomeritis" hits aging athletes
Anne Harding
Reuters
July 2, 2009

Overview: "Orthopedic surgeons are seeing a "tidal wave" of 45- to 64-year-olds suffering from exercise-related injuries they've dubbed "boomeritis,"
http://tinyurl.com/nnyles

Baby Boomer Businesses are Booming
Emily Brandon
U.S. News & World Report
July 1, 2009

Overview: “Americans between the ages of 55 and 64 have had a higher rate of entrepreneurial activity than those age 20 to 34 in every year between 1996 and 2007, according to a recent study by the Kauffman Foundation.”
http://tinyurl.com/mu35vj

Boomers Leveraging Home Equity For Retirement
Jack Loechner
Media Post Blog
June 30, 2009

Overview: A study finds that 35% of older Americans see their homes not just as places to live, but also as collateral for a loan.
http://tinyurl.com/l6gctq

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