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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom(SM) offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom(SM) Events

March 18, 2010

Can you identify the brands that Baby Boomer women love the most?

By Stephen Reily, VibrantNation.com Founder

While marketers acknowledge the buying power of Baby Boomers, they continue to define them as a demographic niche from the 1960s. Can you accurately identify the brands that Vibrant Boomer women love the most?

Last week Ad Age columnist Judann Pollack ran an entertaining and thought-provoking column called "The 15 Biggest Baby Boomer Brands."

Here are the 15 brands Pollack listed:

1) Levi's
2) Harley-Davidson
3) Volkswagen
4) Slinky
5) Noxzema
6) The Beatles
7) L'Eggs
8) Pepsi
9) Absolut Vodka
10) Saturday Night Live
11) Facebook
12) Frye Boots
13) Coach Bags
14) Clairol
15) Club Med

Lists like this are meant to provoke debate, of course, but my own reading suggested that something else was going on in this list, something that confirmed ongoing misconceptions about Boomers.

Continue reading "Can you identify the brands that Baby Boomer women love the most?" »

FH Boom Daily Digest – March 18, 2010

Top News From Today's "Boomiverse"

Playing With House Money
Paul Menchaca
Financial-Planning.com
March 17, 2010

Overview: “Brad Davis, a vice president of retirement income solutions for Nationwide Financial Services, which underwrote the CRR’s research, said convincing clients to tap their home equity during retirement has become tougher for financial advisors in the wake of the housing market crash.”
http://tinyurl.com/y9eg4n8

Old Is the New Young
William Higham
Ad Week
March 17, 2010

Overview: “Flip-Flop Generations: While adults increasingly maintain their adolescent values into middle age, teens appear more 'adult' in their outlook.”
http://tinyurl.com/yd424lu

GM working to sharpen drivers' eyes
Robert Snell
The Detroit News
March 17, 2010

Overview: “General Motors Co. is developing technology that will help drivers -- particularly older motorists -- navigate through fog and other dangerous road conditions. The technology involves night vision, navigation and camera-based sensors that transform windshields into transparent displays that can illuminate the edge of driving lanes and alert motorists to dangers -- from deer to motorcycles to children -- outside their normal field of vision.”
http://tinyurl.com/yd2h2kk

Twiggy, Helen Mirren Inspire Women Over 60 to Go Glamorous
Erin Donnelly
Stylelist
March 17, 2010

Overview: “New research has found that older women are embracing fashion more than ever, taking inspiration from fashionable, "mature" celebrities like Susan Sarandon and Meryl Streep, the Daily Mail reports.”
http://tinyurl.com/y9au9zu

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