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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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January 5, 2009

Bailing Out of the Bailout

2008 was a blast. There was the little implosion of our financial system and auto industry. We got to watch our hard won and well matched 401K dollars swirl neatly down the drain as our tax dollars ballooned into majestic golden parachutes for some of the most scrupulous leaders around. And to cap off the year, we had the distinct pleasure of seeing slow motion replays of our President dodging one ticked off Iraqi’s leathery shoe, twice (freedom is messy).

For the rest of today’s blog, continue at the Boomer Blog

Continue reading "Bailing Out of the Bailout" »

FH Boom Daily Digest - Jan. 5, 2009

Top News From Today's "Boomiverse"

Marian Salzman: Scapegoat Boomers ... A Generation of Black Sheep?
Brent Green
Boomers
January 1, 2009

Overview: “What happens when a social/political commentator transforms a generation into the nation's scapegoat, figuratively a black sheep?”

http://boomers.typepad.com/

Polls assess Baby Boomer technology use
Paul Briand
Examiner.com
January 5, 2009

Overview: “When it comes to using cell phones, most Baby Boomers just use them to make and receive calls, not as a portal to the Internet.”

http://tinyurl.com/8kb7hh

A happy New Year's day for boomers
Jane Glenn Haas
Orange County Register
January 2, 2009

Overview: “On New Year's Day, the sun was shining on a future where people 60-plus are making a difference. That's worthy of a strut down everybody's Main Street.”

http://tinyurl.com/a8gcu4

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