Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

• MarketTools Webinar
• TREND REPORTS
• RESEARCH SNAPSHOTS
• CASE HISTORIES
• Boomers at a Glance

FH Boom(SM) offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom(SM) Events

• Advertising to Baby Boomers
• Aging Parents Insights
• Baby Boomer [Knowledge Center]
• Blog Talk Radio
• BoomerCafé™
• Boomer Generation Radio
• BoomerWomenSpeak
• Boomers - A Trip Into the Heart of the Baby Boomer Generation
• Boomers Making a Difference
• BOOMj
• Boomster
• The Chronicle of Philanthropy-Regeneration
• The Content Studio
• David Solie
• Eye on FDA
• 50-Plus Marketing
• Fleishman-Hillard
• Lip-Sticking
• theMatureMarket.com
• Mr. and Mrs. Boomer
• NewRetirement Blog
• Now Public
• Out Front Blog
• Out Front Blog on Gayby Boomers
• Planning to Retire
• The Savvy Boomer
• Senior Home.net: Senior Communities & Assisted Living
• The Silver Pearl
• The Survive and Thrive Boomer Guide
• ThirdAge
• U.S.A.G.E.
• Virving
• The Wealthy Boomer
• Wise Woman Shining

• Alzheimer’s Disease: A Baby Boomer Problem
• Shibboleths and Stereotypes
• Bag Charge Creates Environmental Awareness
• Don’t Forget the Boomers
• Products in Search of a Category: Consumer Electronics for Boomers
• He said, they said
• GOING GRAY GOLDEN GIRLS STYLE
• FREEDOM AS WE AGE
• A Note to our Readers
• FH Boom Daily Digest - December 16, 2009